Thoughts, tips, conversation starters
Paid search (SEM; Search Engine Marketing) captures a wider audience than Organic search (SEO; Natural Listings) alone provides. Here are my tips to a simple setup.
"What's the point in using Paid Search Marketing?"I get asked this a lot. Typically followed by "I come up in natural results, so I don't need it”. I disagree.
Paid Search Marketing
Search Engine Marketing