"What's the point in using Paid Search Marketing?"I get asked this a lot. Typically followed by "I come up in natural results, so I don't need it”. I disagree.
Dictionary Definition: the information about a particular person that exists on the internet as a result of their activity.
GDC Definition: the opportunity to make your mark and be seen and heard by the right people online.
A Digital footprint is often written about in a...
Paid Search Marketing
Search Engine Marketing