MY BLOG

Thoughts, tips, conversation starters

 
 

I want to address talking to your target audience.

Chances are you fit into one of two groups...

1) You are bursting with ideas of things to communicate to your target audience,

2) You are completely stumped for ideas.

The first group is a little easier to help as you j...

We’re all thinking it…Social media is a tricky animal. (Yes, even me!). How do I talk to my target customer, what do I say to them, how does everyone else seem to do it so well?!

Well I’m not going to try to fool you or insult your intelligence and tell you there is a m...

Knowing your target audience is one of the fastest ways to improve the health of your business. 

Not just knowing them, but really knowing them. You know?!... 

If you don't know your target audience really well it is much harder to reach them, communicate with them and c...

Growing your business online can be hard...  

...and knowing where to start can be a little overwhelming!


I've been there myself - when I started my business I was utterly overwhelmed with how much I felt I should be doing to improve my marketing.

Yes even a profes...

Lacking direction with your social media can lead to confused customers to stressed business owners!

If you think of your favourite brands and personalities you follow on social media, they will likely have 2 things in common - authenticity and consistency. 

I don'...

Here's a 7 step process to creating a content plan for your small business. Get the most out of social media while saving you time and sanity!

“Don’t just think online” said the Digital Marketer. Yes, I know that as a digital marketing consultant I should probably be telling you that digital marketing is all you need to think about in order to build your business…but its simply not true.  In large-scale marke...



So you have a website, Facebook page and Twitter profile. You even have some followers and people liking your posts. You're sorted right? Well you're off to a good start but digital marketing involves a bit more than that. It doesn't have to be too complicated though...

Please reload