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Paid search (SEM; Search Engine Marketing) captures a wider audience than Organic search (SEO; Natural Listings) alone provides. Here are my tips to a simple setup.

So you have a website, Facebook page and Twitter profile. You even have some followers and people liking your posts. You're sorted right? Well you're off to a good start but digital marketing involves a bit more than that. It doesn't have to be too complicated though...

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