Let's talk Optimisation...🤔
How do you get better results from your Facebook Ads campaign?
So you've set up your campaign and looked at the stats. Maybe you've got the results you were hoping for 🙌. Or maybe you're feeling disappointed that they haven't hit the mark 😭.
Or maybe you ave no idea if they're good or not!
Either way, I'm guessing you'd like to know how you can improve and get more from Facebook Ads.
As ever, I like to keep things simple.
Make little tweaks to your campaign one at a time and review the impact before making further tweaks.
Making changes one at a time means you get a good understanding of what your ideal customers are responding to. For example, if you tweak the messaging in your Ads and you start getting more clicks you can deduce that your ideal clients resonate with that messaging better and you can tailor your marketing in this way.
If you make lots of changes all at the same time and you start getting more clicks, you don't know whether it is your messaging or images or target audience, for example, that resonates more strongly with your ideal clients.
I've compiled my top 5 ways to get more from Facebook Ads into a checklist which you can download here.
Let me know how you get on!