Customer Journeys. What the hell is one anyway?! Do I really need one or is this yet another marketing gimmick?
I hear you…you’re inundated with advice on what you should and shouldn’t be doing on social media…how on earth do you keep up?! How do you know which to tune into and which to ignore?
I decided to only listen to advice that makes sense to me. That makes me think “yeah of course, that sounds simple and straightforward, why didn’t I think of that before?!”.
For me, Customer Journeys is one of those.
My definition… it’s the path you want your ideal clients to take to feel confident and happy to buy from you.
Whether you choose to make this complicated or seriously simple is down to preference, but I would always advise simple. Why complicate things when you don’t have to?
I’m a mum to two little ones and a business to run…I need simple!
With a clear and simple customer journey in place you can make better decisions about where to spend your time and efforts. You know exactly who you are talking to, what they want to know, and how you will deliver it to them.
It cuts out a lot of crap and second guessing and gives you more confidence to make the right decisions for you and your business.
Imagine knowing what great marketing looks like for you.
Picture yourself confidently creating content in a way the feels good to you.
How would it feel to sit down for work each day knowing exactly which marketing actions you’ll take to work towards your goals?
Feels good right?!
So, what does customer journey actually look like, I hear you ask…
For my clients, it’s a 3 step process of identifying the key marketing activities that you will focus on to get people to Know, Like and Trust you.
Focus is the key word here.
You don’t need to be everywhere saying all the things to anyone who will listen. You only want to be where your ideal clients are (in an authentic way), build relationships and share your knowledge in the best way you can, and make it easy for people to take the next step with you.
Your customer journey is unique to you and your business so needs to support your strengths. If you are a keen blogger then use this to fuel the rest of your marketing, or if you prefer to talk through your knowledge-sharing then perhaps Live Videos or Podcasts would suit you best.
Whatever it is, if you enjoy doing it you will find it so much easier to do it more consistently and provide huge value.
Get started with yours today by asking yourself these questions:
What do I ultimately want to achieve – X monthly sales/clients/leads of my ideal clients (defined as X)?
How do I want them to take that final step – website, social page, email, call, etc?
Do I prefer to write or talk through the knowledge I want to share?
How can I deepen relationships with my ideal clients and share this knowledge – FB Group, Email List, Podcast, etc?
Where are my ideal clients spending their time?
Where do I enjoy spending my time – if your ideal clients are mostly on a social platform that you aren’t comfortable using it isn’t going to feel easy and natural to you, so consider the second-best channel your audience uses.
If you’d like to talk it though with someone while getting some guidance on what you should be focussing on for you and your business, and highlighting some areas that will need attention, then get in touch. I’d love to support you :-)